Case Studies — Google Ads & Tracking Results

Data Analyst Hridoy

Portfolio Case Studies About Contact

Case Studies

How the work actually gets done

Each case study walks through the problem, the tracking or campaign solution, and the outcome.

Google Ads Campaign

Lead Generation

Google Ads Campaign

Problem: Ad spend was spread across loose campaigns with no clear structure or intent targeting.
Solution: Rebuilt the account with Search, Performance Max and Shopping campaigns structured around qualified intent, negatives and tight ad groups.
Result: A clean campaign structure where budget flows to the searches that actually produce leads and calls.

Google Ads Conversion Tracking

Google Ads

Google Ads Conversion Tracking

Problem: Conversions were duplicated and misattributed, so bidding decisions were based on unreliable data.
Solution: Rebuilt Google Ads conversion actions with enhanced conversions, correct de-duplication and verified triggers for calls, forms and purchases.
Result: Every click, call and purchase is measured once and attributed correctly.

Google Analytics 4

Analytics

Google Analytics 4

Problem: GA4 was installed but reported nothing useful about the funnel.
Solution: Full GA4 configuration: events, key conversions, audiences and channel-level reporting.
Result: A GA4 property that finally explains how users move through the funnel.

Meta Conversion API (CAPI)

E-commerce

Meta Conversion API (CAPI)

Problem: Browser-only Meta Pixel tracking lost signals to ad blockers and browser restrictions.
Solution: Browser + server-side Meta tracking through the Conversion API with proper event matching and de-duplication.
Result: Recovered conversion signals feeding back into Meta ad delivery.

Server Side Tracking

E-commerce

Server Side Tracking

Problem: Client-side tags were blocked or dropped, leaving gaps in the data.
Solution: First-party server-side GTM container handling the full measurement stack.
Result: Durable, first-party data that survives ad blockers and browser limits.

Website Tracking

Local Services

Website Tracking

Problem: Phone calls and lead form submissions were not being tracked at all.
Solution: Complete website tracking for calls, forms, clicks and key actions — wired into Google Ads, GA4 and Meta.
Result: Every high-value website action is now measurable and optimisable.

Google Ads Audit & Optimization

Google Ads

Google Ads Audit & Optimization

Problem: Budget was leaking into irrelevant search terms and inefficient bidding.
Solution: Deep audit of search terms, structure, bidding and settings, followed by a prioritised optimisation roadmap.
Result: A clear roadmap that cuts wasted spend and redirects budget to converting queries.

Data Analysis & Reporting

Reporting

Data Analysis & Reporting

Problem: Marketing data lived in silos with no single view of performance.
Solution: Consolidated dashboards and reporting across Google Ads, GA4 and Meta.
Result: Decisions made from one clear, shared source of truth.

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